Jumat, 04 Desember 2015

Youth, Entrepeurship and Indonesia by GenerasiMudaID

Pengusaha muda Sandiaga Salahudin Uno mendorong para calon pengusaha dan mahasiswa entrepreneur untuk tetap optimistis menyikapi prospek ekonomi Indonesia ke depan. Menurut founder PT Saratoga Investama Sedaya itu, ekonomi Indonesia akan terus membaik dan memberikan kesempatan kepada pengusaha untuk berkembang.

Pengusaha yang akrab disapa Sandi ini membeber data, ekonomi Indonesia saat ini berada pada urutan 16 besar dunia. Ada senilai 50,5 triliun rupiah peluang pasar yang bisa digaet dari sektor layanan konsumen, agrobisnis, perikanan, sumber daya dan pendidikan. Pasar itu sebagian besar ada di perkotaan dan dimiliki oleh 48 juta konsumen kelas menengah.

”Sejumlah 83 persen populasi perkotaan menyumbang 74 persen dari gross domestic product,” ungkap Sandi ketika menjadi pemateri Seminar Nasional Entrepreneur Fest 2015 hasil kerja bareng MW Universitas Brawijaya dan GenerasiMudaID, Jumat (4/12/2015).

Bahkan, Sandi memprediksi pada 2030 nanti, ekonomi Indonesia ada pada peringkat 7 dunia dengan sekitar 135 juta konsumen kelas menengah dan 1,8 miliar US dollar peluang pasar. Untuk peluang pasar sebesar itu, ada di sektor layanan konsumen, agrobisnis, perikanan, sumber daya, dan pendidikan.


Mengenai Kedaulatan Pangan
Kita negara agraria masih mengimpor pangan. Mengapa? Kita juga masih Impor Garam. Ironis.

Mengenai Kedaulatan Energi;
Masih sering mati lampu di sumber batu bara di Kalimantan. Ironis.

Entrepreneurship berfungsi untuk mengisi Ironi-Ironi ini.

Contoh:
Adalah seorang sosok pengusaha bernama Ibu Helianti Hilman yang telah mengorganisir komunitas lokal untuk mengumpulkan petani garam. Telah menembus pasar luar negeri ekspor dan Produknya mostly 90% diekspor. Ini bukti bahwa produk kita bisa berjaya di tingkat International kalau dikemas dengan baik.
Kenapa nggak kita jualan bantu Javara?
Kalau dikemas dg baik bisa bersaing di pasar ekspor.

Bagaimana kita bisa mengembangkan semangat Entrepreneurship.

Tokopedia berawal dari PASSION dan kombinasikan dg Ilmu Pengetahuan.
Mengembangkan usaha dg kemitraan. Sharing Economy.
Gak punya modal dan gak mau pinjam bank. Solusinya BERMITRA.
Tokopedia menggabungkan Passion dan Teknologi, bermula keinginan untuk memfasilitasi orang untuk membuka usaha sekarang ditaksir 10 miliar dolar.

Pasar Indonesia berkembang. Ada teknologi. Bisa menghasilkan solusi.

Jangan gampang menyerah. Pengusaha itu jalannya berliku-liku. Sandiaga Uni mengaku mengalami pengalaman pahit dipecat dari posisi bagus di sebuah perusahaan di luar negeri karena krisis ekonomi.
Dia pulang ke Indonesia pun tidak mudah untuk naik. 
Mas Sandiaga Uno mengaku sempat mencegat di pintu depan kantor Pak Dahlan Iskan menawarkan jasa proposal restrukturisasi keuangan dengan gratis bila gagal dan bila sukses baru dibayar. Dan sukses hasilnya, dengan fee Rp 10 juta pada tahun 2000an. 
Setelah sukses jadi pengusaha juga beliau gagal di Mandala Airlines dan beberapa usaha lainnya. Kita akan selalu membuat kesalahan.
Kunci sukses adalah jatuh 9x bangun 10x.


Prospek Bisnis ke depan

1. Industri Kreatif

2. Industri Tekstil Ekspor
Kita kuat yg detail art couture.
Tapi kita kurang dg model yang produk massal.

3. Industri Pariwisata.
Pengusaha sukses pariwisata. Pariwisata Halal. Ada logo Halal. Ada Mushola. Ekonomi Syariah.
Produk2 yang berbasis Halal.
1.6 miliar orang dunia takut ini halal atau tidak.

4. Industri Teknologi.
Gojek Aplikasi udah didownload 6 juta. 
Kurang dari 3 tahun. Nilai 1 miliar dolar.
ECommerce.
Akan mengadopsi teknologi di Pasar Tradisional. Happy Fresh, Groceria akan antar ke masyarakat 
70% masyarakat masih mau ke pasar tradisional. Produk2 Unilever Indofood ada di sana.

Indonesia akan punya 135 juta consumers.
Smart Cities. Kesehatan. Pendidikan.
Profilw Mas Laja Lapian:
Awalnya HRD.
Kembangkan Industri Logistik.
Belum berjalan 1 tahun..
Jasa restrukturisasi. Mampu mengelola human resources. Take over pabrik alat2 otomotif. Modalnya Reputasi, Network dan Keahlian.


Sarana Transportasi berkembang.
Pasar Tradisional maju?
Ekonomi Rakyat tumbuh.
Mahasiswa akan maju.

Unbraw jadi no 10 di Asia ya.

Selain harus optimistis dan pantang menyerah, Sandi menyarankan agar selalu berpikir out of the box. Lalu carilah mitra yang bisa saling berkomitmen. 

Kita harus selalu bisa mengukur dampak usaha kita. 

Mas Hadi dari Unibraw.
Punya inovasi Produk Susu Listrik. Menang Award. Dari Brawijaya. Karena sedih ayahnya produknya banyak yg busuk dalam 7 hari.
Dikejutkan dg listrik. Bisa bertahan lebih lama.

Kebanggaan kita berapa orang yang bisa bekerja dg kita. Berapa orang yg kena dampak positif usaha kita. Hitung dampaknya.

”Dan jangan lupa, what ever you do, make it count,” saran pengusaha kelahiran Pekanbaru tahun 1969 ini.

Sebelum mengakhiri paparannya, mantan Ketua Umum HiPMI 2005-2008 ini memberikan sedikit gambaran tetang peluang sektor usaha yang kebal krisis. Ada empat sektor yakni industri kreatif, tekstil berbasis pasar ekspor, pariwisata, dan teknologi digital. ”Apa yang ditunggu, besok pun juga belum tentu ada jaminan. Ayo jadi pengusaha,” ajak Sandi. (*)

Youth, Entrepreneurship and Indonesia by GenerasiMudaID

MALANGTIMES, BATU – Pengusaha muda Sandiaga Salahudin Uno mendorong para calon pengusaha dan mahasiswa entrepreneur untuk tetap optimistis menyikapi prospek ekonomi Indonesia ke depan. Menurut founder PT Saratoga Investama Sedaya itu, ekonomi Indonesia akan terus membaik dan memberikan kesempatan kepada pengusaha untuk berkembang.

Pengusaha yang akrab disapa Sandi ini membeber data, ekonomi Indonesia saat ini berada pada urutan 16 besar dunia. Ada senilai 50,5 triliun rupiah peluang pasar yang bisa digaet dari sektor layanan konsumen, agrobisnis, perikanan, sumber daya dan pendidikan. Pasar itu sebagian besar ada di perkotaan dan dimiliki oleh 48 juta konsumen kelas menengah.

”Sejumlah 83 persen populasi perkotaan menyumbang 74 persen dari gross domestic product,” ungkap Sandi ketika menjadi pemateri Seminar Nasional Entrepreneur Fest 2015 hasil kerja bareng Universitas Brawijaya dan HiPMI Kota Malang, Jumat (4/12/2015).

Bahkan, Sandi memprediksi pada 2030 nanti, ekonomi Indonesia ada pada peringkat 7 dunia dengan sekitar 135 juta konsumen kelas menengah dan 1,8 miliar US dollar peluang pasar. Untuk peluang pasar sebesar itu, ada di sektor layanan konsumen, agrobisnis, perikanan, sumber daya, dan pendidikan.

Selain harus optimistis dan pantang menyerah, Sandi menyarankan agar selalu berpikir out of the box. Lalu carilah mitra yang bisa saling berkomitmen. ”Dan jangan lupa, what ever you do, make it count,” saran pengusaha kelahiran Pekanbaru tahun 1969 ini.

Sebelum mengakhiri paparannya, mantan Ketua Umum HiPMI 2005-2008 ini memberikan sedikit gambaran tetang peluang sektor usaha yang kebal krisis. Ada empat sektor yakni industri kreatif, tekstil berbasis pasar ekspor, pariwisata, dan teknologi digital. ”Apa yang ditunggu, besok pun juga belum tentu ada jaminan. Ayo jadi pengusaha,” ajak Sandi. (*)

2016 adalah Trend Mobile dan Influencer Marketing

Berada di dunia advertising jelas bukan hanya sekedar membuat produk iklan semata, menurut Creative Group Head Dwi Sapta Group Rahma Adriani, intinya adalah menciptakan pesan secara kreatif yang menginspirasi calon konsumen untuk merespon produk yang dipasarkan secara positif tapi juga membangun relationship (engagement) yang baik antara konsumen yang sering mencari informasi dengan brand yang selalu update informasi, menggunakan saluran komunikasi yang beragam, termasuk kanal digital. Maka memasuki 2016, trend advertising di prediksi mengarah ke influencer marketing.

Trend Advertising 2016: Influencer Marketing

Sebagai insan kreatif kita harus memahami ekspektasi baik dari konsumen maupun klien. Bukan hanya. Selain itu harus belajar dari pengalaman beriklan sebelumnya, mengumpulkan informasi untuk strategi yang lebih tepat lagi di brand campaign selanjutnya, kata Rahma. Trend Advertising pun bergulir seiring dengan trend marketing yang melihat kebutuhan pasar.

Menurut Rahma, trend advertising pada 2016 diprediksi akan merujuk ke influencer marketing karena konsumen kita masih sangat percaya dengan rekomendasi dari orang lain.

Berarti harus :
1. Menciptakan Good Product Trial Experience . Product harus Excellence sehingga menjadi suatu pengalaman yang dirasa worth-it untuk di-share.
2. Menstimulasi atau memberikan Insentif pada consumer bila share, recommend atau get new customers untuk kita.
3. Harus invest di Top Search Words di Online. Harus effort biar kita di top list search pada saat di google dengan cara, aktifkan social media activities, arrange wordings di website, dll.

Hal tersebut, ditunjang dengan menurunnya harga smartphone dan berkembangnya jaringan internet di Indonesia. Mobile advertising, e-Commerce business, location-based service, mobile TV dan Uber for X akan semakin marak dengan konten sebagai hal yang utama, kata Rahma.

Mobile marketing akan menjadi trend ketika di jaman sekarang ini setiap orang terutama yang berada di kota besar, kehidupannya sangat bergantung kepada mobile phone atau tablet mereka untuk melakukan kegiatan pekerjaan dan hal lainnya. Khususnya dalam melakukan pembelian produk secara online. Untuk research produknya (browsing), membandingkan harga secara online, menemukan lokasi toko, sampai pembelian), imbuh Rahma. Maksudnya, sebut Rahma, dalam industry digital, konten berupa:
1. visual,
2. infografik, dan
3. video
akan semakin digemari dengan impresi positif.

Guna menjawab tantangan pada 2016, maka strategi utama adalah dengan tetap up-to-date dengan trend pasar, mengerti ekspektasi konsumen dan selalu melibatkan konsumen dengan menemukan inovasi baru dalam berkomunikasi dan menyempurnakan strategi di sosial media.

Namun Rahma menggaris bawahi, bahwa tantangan tersebut perlu dilihat sebagai dari perspektif creative agency dan advertiser yakni memahami dan mengimplementasikan produk menjadi problem solver yang bisa menguntungkan brand tersebut. Sebagai insan kreatif, kita harus set the creative standard, orisinil, fleksibel dan selalu menjadi objektif, pungkas Rahma.

Sederet brand lokal dan global pun pernah ditangani Rahma yang merupakan lulusan Desain Komunikasi Visual Universitas Trisakti, Jakarta, mulai dari Carrefour, Pertamina, Optik Melawai, Epson Singapore, Bank of China, Land Transport Authority Singapore, Migelas milik Grup Mayora, Tipco, Fatigon C Plus hingga industri perbankan seperti Mandiri Prioritas.

Karir Rahma di dunia advertising diawali ketika ia bekerja di Fortune Indonesia (3 tahun), kemudian sempat menimba pengalaman di Grid Private Limited, Singapore (2 tahun). Hingga akhirnya kembali ke Indonesia dan bergabung dengan Dwi Sapta Group pada tahun 2013 untuk menempati pos Senior Art Director dan sejak awal 2015 dipercaya menjadi Creative Group Head.

Selasa, 01 Desember 2015

Content and Data is the New King

http://www.brafton.com/news/content-writing-news/digital-marketing-in-2016-trends-tips-and-the-new-role-of-content/

Digital marketing in 2016: Trends, tips and the new role of content

Content’s expanding role

2016 will see an increased need for organic, tailored, personal content

Content is king, and it is expected to play an even bigger role in 2016 digital marketing. Developments in publishing, creative and targeting technology have made content creation increasingly accessible for all marketers, from small businesses to the largest enterprises.

A strong strategy of creative, personal, interesting content is eclipsing the traditional departments of SEO management, advertising and creative. Ahead of the new year, here is Brafton’s take on the predictions for the expanded role of content, and our tips for making the most of it.

1. “Content is the new ad”

“Marketing” doesn’t have to necessarily mean paid promotion or advertising, especially since content can be cheaper, less limiting and more efficient than many paid ad formats.

According to Marketing Insider Group, 2016 will be “the age of ad blocking… As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants… This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want.

Content cuts through ad blockers, offers material that audiences want and drives qualified traffic and conversions. Traditional paid advertising still has its place in marketing, but content’s role is demanding an increasing share of marketing budgets for 2016.

2. "Content is the new creative”

Many organizations plan to increase their content marketing budget in the next year, which is leading to an increasing need for superior creative strategies to stand out from the rest of the pack.

Expanding on the role of the traditional “creative director”, CONTENT DIRECTORS in 2016 will be tasked with communicating without directly selling, and doing so with converging, targeted media. Content should be educational, entertaining (see GE’s Jeff Goldblum video) or enriching, rather than a message centered around a direct sales pitch.

Content marketer tasks now include:

re-purposing content entertaining finding a new way to say something finding creative ways of targeting audiences engaging audiences with content

3. “Content is the new SEO”

With each update of Penguin, Google continues cracking down on SEO tactics in violation of their policy. And with every algorithm update like Panda and RankBrain, Google rewards high-quality content.

Forbes writes about the the decrease and coming obsolescence of black-hat link-building for SEO:

“By the end of next year, new Penguin revisions and an overall decline in opportunities to do this type of link building will make its ROI negligible once and for all, forcing more businesses to pursue… quality content publication that attracts and earns links on its own merit.”

Content is organic, cost effective and engaging. Many organizations know why it is so effective, but staying on top of how to make use of each facet of content marketing from year to year can be challenging. Here is our list of trends and tips for blogging, producing video, running social media, designing graphics and writing longform pieces in 2016.

Content marketing trends and tips for 2016

Challenge:
Serve the right material
- to the right people…
- at the right time
- … in the right place!

As data and analytic technology continues to develop, we will be increasingly well-equipped to market to our audience’s needs, answer their questions and meet them at their specific stage in their journey.

1. Blogs / resource centers

We’re seeing a continuous increase of the influence of graphics and video. Take advantage of rich visuals to break up your text and catch your readers’ eyes.

Keep you blog mobile friendly with responsive design

Blog content can be lighthearted. Fun, entertaining content like stories, contests, recipes or Q&As are effective in drawing in your audience.

2. Video

Video is one of the most engaging and popular forms of content. More than half of markers in a study by Invodosay that video offers the best ROI of all their content, and by the end of next year, almost three-quarters of all internet traffic will be video.
As technology continues to erode barriers to entry in video marketing, formulating a strategy and budget is within reach of most businesses.

Get creative with your video.
Try out 360-degree video on YouTube (optimized for mobile or Google Cardboard)

Live-broadcast your events and publish webinars
You can read about our 3 rules to plan and execute your video content in 2016 here.

3. Social Media

Make your videos social. One of the most notable trends in social marketing is the increase of videos in campaigns. Videos average 62% more engagement than photos, and their share rate increased 43% at the start of this year.

Facebook sees an average of eight billion video views a day from 500 million users. Facebook has announced the release date for Oculus, and 2016 will likely offer many developments in social video technology.

Following Periscope’s lead, Facebook Live Broadcasts lets you cast your events in real time. Their new 360-degree video capabilities, offer a similar immersive thrill as YouTube’s.

Stay up to date on social search developments. Pinterest recently announced their visual search, which functions as a discovery engine that “can help users find things they didn’t know they liked.

”2016 is also shaping up to be an important year for inbound message strategies.
According to a Sprout Social report, brands have received 32% more inbound messages this year than last, but 82% of messages that brands receive go without response. Take the time this year to make sure your responses are personal, timely and helpful.

4. White papers / ebooks

White papers and eBooks help demonstrate your industry knowledge and expertise to a deeper level of the funnel.

As data becomes even more specific and detailed, use it to get to know your audience better.

While white papers are generally longer than some of your other content, keep your writing short. Use your word count to tell a complete story.

Keep your eBooks and white papers dynamic. Embedded pictures, charts and tables help to keep your readers engaged from start to finish.

5. Graphics and Infographics

The power of visuals for your content strategy shouldn’t be underestimated. 95 percent of marketers say graphics are more effective than plain text content. B2B brands using visuals and illustrations jumped from 69 to 76 percent in the past year.

Graphic design trends can be hard to pin down. A theme to keep in mind for 2016 graphics is usable, mobile, accessible.

Minimalism and flat/material design have established their place in graphic design for brands. Make sure your designs can fit all formats, sizes, devices and media. Full screen pictures, bold text,muted colors and retro sensibilities have been popular design standards this year, and will continue to be in 2016.

For more information on social media trends to keep on top of in 2016, head to our Content and Coffee video here, and to read up on graphic design trends for the new year, take a look at our recent blog here.

Minggu, 29 November 2015

Leaders is to create Leaders by Handry Satriago


Handry Satriago: Creating leaders to pave way for growth

| August 31 2015 | 8:12 AM

    
Handry Satriago, CEO of General Electric (GE)Indonesia, believes in the power of learning, which not only keeps a leader and people highly motivated, but also helps them achieve a shared goal.

All corporate leaders are responsible for the growth of the companies they lead. For Handry Satriago, a business executive with a multinational company, creating another leader is as equally crucial as the issue of growth. 

 “A lot of leaders probably only think about how to become a good leader in the context of a leadership style, charisma, vision, etc. But I think there is a basic element as a leader: Creating Leaders. So, the job of a leader is to create another leader,” said the CEO of US-based GE Electric Indonesia, sitting in his wheelchair.

Creating another leader in the context of a corporation will help the company to grow in a sustainable manner as more people will have the expected leadership qualities.

Handry sees providing the required relevant training as a strategic move for creating leaders, whether they are born with the DNA of a leader or not. “Someone may be born a leader but if he or she is not trained, then he or she might not become a leader. On the other hand, someone may not have the leadership criteria but if he or she gets trained, he or she can become a leader,” he said in clear and convincing voice.

Handry started his career journey with GE in 1997 as business development manager at GE International. Following the more than 15 years of working at GE in various positions of increasing responsibility, he was promoted to be CEO of GE Indonesia in July 2010.

The executive described his career journey as ‘just flowing’, but how he was promoted to be CEO was a memorable experience for him. It was done aboard a plane, when he and several GE top officials were on their way to Indonesia following a working visit to Vietnam.

Three years after his appointment as CEO of GE Indonesia, GE made great strides regarding human capital, with more than 100 Indonesian talents recruited, specially preparing for the future leaders up to corporate management level, which is expected to help GE business in Indonesia to grow by US$5 billion in 2017. 

People with leadership traits, according to Handry, are those who have a passion to do something for others, eager to create another leader and never stop learning. 

“Apart from the three basic elements, a leader should also embrace corporate values like integrity, being humble and the ability to face uncertainty,” said the 46-year-old.

In creating other leaders, a leader can do it by selecting good people, coaching, mentoring, giving training, inspiration, etc., according to Handry. In relation to this, in 2013 GE announced a plan to allocate $300 million in the coming five years to establish the GE Indonesia Learning Center, which will serve as a center for leadership training and technical programs, and other iniatives to strengthen its presence in Indonesia.

This initiative will give a chance for the future leaders of the company to participate in the leadership development program, which is ordinarily only available at GE Corporate University in Crotonville, New York, the US, according to Handry.

Being a leader also means that he or she is willing to listen and keep learning and that’s why people at GE are constantly encouraged to learn. “We are a company that opens our door as widely as possible for all to learn. That’s the reason why I keep staying here because I keep learning new things. I like a situation in which I meet great people who can inspire me to do better.”

Handry Satriago was born in Pekanbaru, Riau on June 13, 1969. During his teenage years, Handry was diagnosed with Hodgkin’s lymphoma, forcing him to sit on a wheelchair until today. He was at first shocked and could not believe it, but the physical limitation does not lessen his spirit. “A true leader can be seen from how he handles a difficult problem and rise from it,” he once said.

Having a mindset of learning is of importance to boost one’s confidence, which will help achieve his or her goal. “Don’t be afraid of making a mistake or afraid of looking bad. If your mindset is about making improvements, then this will not easily make you feel down and lose confidence,” said Handry when asked how to enhance one’s self-confidence. 

In undertaking day-day-to-day operations, Handry entrusts his solid team, with each member expected to have an “ability to inspire and empower others”, one of the company’s essential values. He also underscored the importance of communication.

“It is important to ensure that everybody can be contacted, especially in this age of high technology in which we can send and receive emails anytime and anywhere,” he said, adding, “I sometimes send emails in the middle of the night.”

Creating a fun and informal working environment with not-too-rigid regulation on, for example, when the staff comes and leaves the office is also essential to enhance people’s sense of professionalism. “People are expected to enjoy their work and do their best,” he said.

However, silos remains a major issue in corporate management as people from different divisions work hard, which leads them to be drawn into their respective jobs. “How to bridge the silos is by having fun and, for example, by having a meal together, etc. We make sure that our success is based on business success and so we have to make sure that we are part of the team,” he said.

 “It is also important to be proud of what we are doing and contributing something, not necessarily related directly to business,” said Handry, also a member of IPMI Business School Advisory Board and the chairman of GE Volunteer Indonesia Chapter.

Despite his tight schedule, the highly spirited Handry allocates his time to share his thoughts and experiences with others, not only people within his company, but also students from various colleges, institutes and youth communities in the country as he wishes Indonesian people to compete globally. 

“I like being engaged in educational activities because I feel alive when I do it, when I am around in the campus and when I meet people.

“I also enjoy doing volunteer activities because this unites us as social beings. I like having new friends and they do not necessarily come from a business society, as I like diversity,” said Handry, who also serves as a member of the Indonesia Committee of the US-ASEAN Business Council.

Handry has his own perspective on success. 

“A success in life is when you feel it. When you feel that you can accomplish something, that’s a success. And so, each individual is different and cannot be measured by material things. There are those who have nothing, but they feel successful.”

 “Don’t define a success. The more you define a success, the more you will be trapped by your own definition,” he advised. 
_______________________________________

At Ease

Hanging out with friends

I try to enjoy things with friends. Hanging out with friends is as important as work itself as we can become robots very easily. I always have time for friends and I always have time for myself. A work-life balance is important. We have to go with the flow, find the dynamics and maximize enjoyment. I feel happy if I can share something with friends and with the community.

Morning ritual

In the morning I do my sports, cardio vascular exercises. I shadow box and then I eat chicken porridge before completing a crossword puzzle. I also just “do nothing” and make an empty space. 

No favorite foods

In regard to foods, I have no particular kinds of foods that I like most. I just flow in terms of choice. I eat Padang food, Javanese foods, etc. 

Career Highlights

- GE Indonesia (from 2010 to present)
- GE International (business development manager in Indonesia and Singapore)
- GE Lighting (general manager of Industrial Lighting for Indonesia and Brunei)
- GE Power p (regional black belt quality leader Asia)
- GE Energy (sales director for Indonesia, Philippines, Vietnam region)

Education

- Ph.D from the University of Indonesia in 2010
- Dual MBA degrees from Monash University, Australia
- Master’s degree in management (MM) from IPMI, Jakarta
- Bachelor’s degree in 1993, majoring in agroindustrial technology, from the Bogor Agricultural Insititute.

Birth 

Pekanbaru, Riau on June 13, 1969

    
© 2014 PT. Niskala Media Tenggara

- See more at: http://m.thejakartapost.com/news/2015/08/31/handry-satriago-creating-leaders-pave-way-growth.html#prclt-fXqYO416

Leaders is to Create Leaders by Handry Satriago


Handry Satriago: Creating leaders to pave way for growth

| August 31 2015 | 8:12 AM

    
Handry Satriago, CEO of General Electric (GE)Indonesia, believes in the power of learning, which not only keeps a leader and people highly motivated, but also helps them achieve a shared goal.

All corporate leaders are responsible for the growth of the companies they lead. For Handry Satriago, a business executive with a multinational company, creating another leader is as equally crucial as the issue of growth. 

 “A lot of leaders probably only think about how to become a good leader in the context of a leadership style, charisma, vision, etc. But I think there is a basic element as a leader: Creating Leaders. So, the job of a leader is to create another leader,” said the CEO of US-based GE Electric Indonesia, sitting in his wheelchair.

Creating another leader in the context of a corporation will help the company to grow in a sustainable manner as more people will have the expected leadership qualities.

Handry sees providing the required relevant training as a strategic move for creating leaders, whether they are born with the DNA of a leader or not. “Someone may be born a leader but if he or she is not trained, then he or she might not become a leader. On the other hand, someone may not have the leadership criteria but if he or she gets trained, he or she can become a leader,” he said in clear and convincing voice.

Handry started his career journey with GE in 1997 as business development manager at GE International. Following the more than 15 years of working at GE in various positions of increasing responsibility, he was promoted to be CEO of GE Indonesia in July 2010.

The executive described his career journey as ‘just flowing’, but how he was promoted to be CEO was a memorable experience for him. It was done aboard a plane, when he and several GE top officials were on their way to Indonesia following a working visit to Vietnam.

Three years after his appointment as CEO of GE Indonesia, GE made great strides regarding human capital, with more than 100 Indonesian talents recruited, specially preparing for the future leaders up to corporate management level, which is expected to help GE business in Indonesia to grow by US$5 billion in 2017. 

People with leadership traits, according to Handry, are those who have a passion to do something for others, eager to create another leader and never stop learning. 

“Apart from the three basic elements, a leader should also embrace corporate values like integrity, being humble and the ability to face uncertainty,” said the 46-year-old.

In creating other leaders, a leader can do it by selecting good people, coaching, mentoring, giving training, inspiration, etc., according to Handry. In relation to this, in 2013 GE announced a plan to allocate $300 million in the coming five years to establish the GE Indonesia Learning Center, which will serve as a center for leadership training and technical programs, and other iniatives to strengthen its presence in Indonesia.

This initiative will give a chance for the future leaders of the company to participate in the leadership development program, which is ordinarily only available at GE Corporate University in Crotonville, New York, the US, according to Handry.

Being a leader also means that he or she is willing to listen and keep learning and that’s why people at GE are constantly encouraged to learn. “We are a company that opens our door as widely as possible for all to learn. That’s the reason why I keep staying here because I keep learning new things. I like a situation in which I meet great people who can inspire me to do better.”

Handry Satriago was born in Pekanbaru, Riau on June 13, 1969. During his teenage years, Handry was diagnosed with Hodgkin’s lymphoma, forcing him to sit on a wheelchair until today. He was at first shocked and could not believe it, but the physical limitation does not lessen his spirit. “A true leader can be seen from how he handles a difficult problem and rise from it,” he once said.

Having a mindset of learning is of importance to boost one’s confidence, which will help achieve his or her goal. “Don’t be afraid of making a mistake or afraid of looking bad. If your mindset is about making improvements, then this will not easily make you feel down and lose confidence,” said Handry when asked how to enhance one’s self-confidence. 

In undertaking day-day-to-day operations, Handry entrusts his solid team, with each member expected to have an “ability to inspire and empower others”, one of the company’s essential values. He also underscored the importance of communication.

“It is important to ensure that everybody can be contacted, especially in this age of high technology in which we can send and receive emails anytime and anywhere,” he said, adding, “I sometimes send emails in the middle of the night.”

Creating a fun and informal working environment with not-too-rigid regulation on, for example, when the staff comes and leaves the office is also essential to enhance people’s sense of professionalism. “People are expected to enjoy their work and do their best,” he said.

However, silos remains a major issue in corporate management as people from different divisions work hard, which leads them to be drawn into their respective jobs. “How to bridge the silos is by having fun and, for example, by having a meal together, etc. We make sure that our success is based on business success and so we have to make sure that we are part of the team,” he said.

 “It is also important to be proud of what we are doing and contributing something, not necessarily related directly to business,” said Handry, also a member of IPMI Business School Advisory Board and the chairman of GE Volunteer Indonesia Chapter.

Despite his tight schedule, the highly spirited Handry allocates his time to share his thoughts and experiences with others, not only people within his company, but also students from various colleges, institutes and youth communities in the country as he wishes Indonesian people to compete globally. 

“I like being engaged in educational activities because I feel alive when I do it, when I am around in the campus and when I meet people.

“I also enjoy doing volunteer activities because this unites us as social beings. I like having new friends and they do not necessarily come from a business society, as I like diversity,” said Handry, who also serves as a member of the Indonesia Committee of the US-ASEAN Business Council.

Handry has his own perspective on success. 

“A success in life is when you feel it. When you feel that you can accomplish something, that’s a success. And so, each individual is different and cannot be measured by material things. There are those who have nothing, but they feel successful.”

 “Don’t define a success. The more you define a success, the more you will be trapped by your own definition,” he advised. 
_______________________________________

At Ease

Hanging out with friends

I try to enjoy things with friends. Hanging out with friends is as important as work itself as we can become robots very easily. I always have time for friends and I always have time for myself. A work-life balance is important. We have to go with the flow, find the dynamics and maximize enjoyment. I feel happy if I can share something with friends and with the community.

Morning ritual

In the morning I do my sports, cardio vascular exercises. I shadow box and then I eat chicken porridge before completing a crossword puzzle. I also just “do nothing” and make an empty space. 

No favorite foods

In regard to foods, I have no particular kinds of foods that I like most. I just flow in terms of choice. I eat Padang food, Javanese foods, etc. 

Career Highlights

- GE Indonesia (from 2010 to present)
- GE International (business development manager in Indonesia and Singapore)
- GE Lighting (general manager of Industrial Lighting for Indonesia and Brunei)
- GE Power Systems (regional black belt quality leader Asia)
- GE Energy (sales director for Indonesia, Philippines, Vietnam region)

Education

- Ph.D from the University of Indonesia in 2010
- Dual MBA degrees from Monash University, Australia
- Master’s degree in management (MM) from IPMI, Jakarta
- Bachelor’s degree in 1993, majoring in agroindustrial technology, from the Bogor Agricultural Insititute.

Birth 

Pekanbaru, Riau on June 13, 1969

    
© 2014 PT. Niskala Media Tenggara

- See more at: http://m.thejakartapost.com/news/2015/08/31/handry-satriago-creating-leaders-pave-way-growth.html#prclt-fXqYO416

Sabtu, 28 November 2015

3 Important Decisions That Will Change Your Life by Tony Robbins

http://www.entrepreneur.com/article/239312

NOVEMBER 19, 2014

There’s nothing worse than a rich person who’s chronically angry or unhappy. There’s really no excuse for it, yet I see this phenomenon every day. It results from an extremely unbalanced life, one with too much expectation and not enough appreciation for what’s there.

Without gratitude and appreciation for what you already have, you’ll never know true fulfillment. But how do you cultivate balance in life? What’s the point of achievement if your life has no balance?

For nearly four decades, I’ve had the privilege of coaching people from every walk of life, including some of the most powerful men and women on the planet. I’ve worked with presidents of the United States as well as owners of small businesses.   

Across the board, I’ve found that virtually every moment people make three key decisions that dictate the quality of their lives.

If you make these decisions unconsciously, you'll end up like majority of people who tend to be out of shape physically, exhausted emotionally and often financially stressed. But if you make these decisions consciously, you can literally change the course of your life today. 

Decision 1: Carefully choose what to focus on.

At every moment, millions of things compete for your attention. You can focus on things that are happening right here and now or on what you want to create in the future. Or you can focus on the past.

Where focus goes, energy flows. What you focus on and your pattern for doing so shapes your entire life. 

Which area do you tend to focus on more: what you have or what’s missing from your life?

I’m sure you think about both sides of this coin. But if you examine your habitual thoughts, what do you tend to spend most of your time dwelling on? 

Rather than focusing on what you don’t have and begrudging those who are better off than you financially, perhaps you should acknowledge that you have much to be grateful for and some of it has nothing to do with money. You can be grateful for your health, family, friends, opportunities and mind.

Developing a habit of appreciating what you have can create a new level of emotional well-being and wealth. But the real question is, do you take time to deeply feel grateful with your mind, body, heart and soul? That’s where the joy, happiness and fulfillment can be found. 

Consider a second pattern of focus that affects the quality of your life: Do you tend to focus more on what you can control or what you can’t?

If you focus on what you can’t control, you’ll have more stress in life. You can influence many aspects of your life but you usually can’t control them. 

When you adopt this pattern of focus, your brain has to make another decision:  

Decision 2: Figure out, What does this all mean?

Ultimately, how you feel about your life has nothing to do with the events in it or with your financial condition or what has (or hasn't) happened to you. The quality of your life is controlled by the meaning you give these things.

Most of the time you may be unaware of the effect of your unconscious mind in assigning meaning to life’s events. 

When something happens that disrupts your life (a car accident, a health issue, a job loss), do you tend to think that this is the end or the beginning?

If someone confronts you, is that person insulting you, coaching you or truly caring for you?

Does a devastating problem mean that God is punishing you or challenging you? Or is it possible that this problem is a gift from God? 

Your life takes on whatever meaning you give it. With each meaning comes a unique feeling or emotion and the quality of your life involves where you live emotionally. 

I always ask during my seminars, “How many of you know someone who is on antidepressants and still depressed?” Typically 85 percent to 90 percent of those assembled raise their hands.

How is this possible? The drugs should make people feel better. It's true that antidepressants do come with labels warning that suicidal thoughts are a possible side effect.

But no matter how much a person drugs himself, if he constantly focuses on what he can’t control in life and what’s missing, he won't find it hard to despair. If he adds to that a meaning like “life is not worth living,” that's an emotional cocktail that no antidepressant can consistently overcome. 

Yet if that same person can arrive at a new meaning, a reason to live or a belief that all this was meant to be, then he will be stronger than anything that ever happened to him.

When people shift their habitual focus and meanings, there’s no limit on what life can become. A change of focus and a shift in meaning can literally alter someone's biochemistry in minutes. 

So take control and always remember: Meaning equals emotion and emotion equals life. Choose consciously and wisely. Find an empowering meaning in any event, and wealth in its deepest sense will be yours today. 

Once you create a meaning in your mind, it creates an emotion, and that emotion leads to a state for making your third decision:

Decision 3: What will you do?  

The actions you take are powerfully shaped by the emotional state you're in. If you're angry, you're going to behave quite differently than if you're feeling playful or outrageous. 

If you want to shape your actions, the fastest way is to change what you focus on and shift the meaning to be something more empowering.

Two people who are angry will behave differently. Some pull back. Others push through.

Some individuals express anger quietly. Others do so loudly or violently. Yet others suppress it only to look for a passive-aggressive opportunity to regain the upper hand or even exact revenge.  

Where do these patterns come from? People tend to model their behavior on those they respect, enjoy and love.

The people who frustrated or angered you? You often reject their approaches.

Yet far too often you may find yourself falling back into patterns you witnessed over and over again in your youth and were displeased by. 

It’s very useful for you to become aware of your patterns when you are frustrated, angry or sad or feel lonely. You can’t change your patterns if you’re not aware of them.

Now that you’re aware of the power of these three decisions, start looking for role models who are experiencing what you want out of life. I promise you that those who have passionate relationships have a totally different focus and arrive at totally different meanings for the challenges in relationships than people who are constantly bickering or fighting. 

It’s not rocket science. If you become aware of the differences in how people approach these three decisions, you’ll have a pathway to help you create a permanent positive change in any area of life. 

Back to Financial Decision and Financial Result; again, Focus on What You Have and The Real Fact. Face it and Deal with it. Use the Rule of Compounding. Buying, Selling and Investing.

This piece was adapted from Tony Robbins' new book, Money Master the Game: 7 Simple Steps to Financial Freedom.  

Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.