SYLLABUS DIGITAL COURSE

Syllabus 

Module 1
5 Domains of Digital Transformation

Module 2
Customer Networks & the New Path to Purchase

Module 3
Understanding Digital Customer Behaviours

Module 4
Platform Business Models

Module 5
Coopetition, Disintermediation and Asymmetric Competitors

Module 6
Building Data as a Strategic Asset for your Business

Module 7
Big Data at Work: New Data, New Tools and Templates of Value

Module 8
Innovation through Experimentation: AB Test and Minimum Viable

Module 9
Translating the Lean Startup to Enterprise Scale Innovation

Module 10
Adapting your Value Proposition

Module 11
Mastering Disruptive Business Models

Module 12
Surviving Disruption: 6 Incumbent Responses to a Disruptive Challenger

Module 13
Leadership and the Customer Value Imperative Frameworks