The competition in global market is getting bigger.
Indonesia is well known as country who has such huge domestic market with high consumption. The middle class society is increasing.
However, the national competitive index is still far below other countries within ASEAN like Malaysia, Thailand and ofcourse from Singapore. This is because our society does not have habits in creating something new. Indonesian need to be more productive rather than consumptive.
Indonesia should create more creation that provide unique values and benefits to serve the market, not just domestic but also regional and even the global international market. Expand!
On top of that, we should not just producing products and services without being able to do proper marketing. The process to know our market and consumers has to be in place. The branding works should be done exquisitely.
Branding is one of the key element in order to win the retail market. We know the audience and we know how to communicate and interact with our consumers.
I was interviewed in MNC Business TV , June 16th, 2015 , to discuss this issue.
Tidak ada komentar:
Posting Komentar