PT Marketing Komunikasi Indonesia, is a company that I established in 2006. Well, it started its operation in September 2005, but we managed to set up the legal in 2006.
The company was born due to the concerns of the traditional advertising does not really answer fully the needs of brand communication and brand business objectives.
There was a time when advertising agency refused to be fully responsible in the sales performance of the brand, rather than involve or offer multidimensional solutions.
Therefore, we initiated PT Marketing Komunikasi Indonesia to become a better partner of brand owners in managing its accountable brand communication.
The company has several service units:
EXIGO is a local brand activation agency specializing in developing below-the-line solutions that meet a company’s sales / business and communication objectives.
We believe that consumer activation activities are crucial nowadays in order to facilitate consumers to see, to hear, to feel and to experience the brand where above-the-line media is already cluttered.
Being part of MKI Group, EXIGO has strength in research-base and strategic approach brand activation. This will give our clients advantage to feel assured that our activities will always have measurement and insights-base.
EXIGO was established in September 2005.
EXIGO Core Services are:
- Developing Brand Communication Strategy and Activation Concept.
- Brand Activation Implementation Management:
- Launching Event Management
- In-Store Promotional Activities Management
- Exhibition Event Management
- Talk Show / Seminar Management
- Road Show Management
Here are some example of our activities:
BCA 50th Year Anniversary GEBYAR EMAS Consumer Expo (2007)
Nestle Health Wellness Campaign Launch in 2010
Nestle In-Store Activities
10,000 balloons with message: "Drink Milk" Testimonials released to break MURI Records
3 (Hutchison Telecom) Launch Activity in Campus (2007)
Mercedes-Benz E-Class Launch in 2009
Kidzania Brand Activation in School Road Show (2007)
Marketing Research is very much needed as part of our marketing activities. Its function to understand "what's going on" and "what could potentially to be done" has been playing important role in creating the right marketing strategy, communication and other marketing activities.
Therefore, Cauldron Research wants to ensure that brands will move in a more precise and effective way by knowing the right information.
In fact as part of an integrated marketing communication and activation services company (MKI), Cauldron Research has more understanding beyond just research, but also in brand strategy and implementation. This gives us ability to effectively tap into the information really needed by clients.
Our core qualitative research services are:
- New Advertising & Promotion Concept Checking
- New Product Concept Evaluation
- Advertising / Campaign Evaluation
- Consumers Usage & Attitude Exploration Study
- Shopping Behavior Study
Our methodologies are:
- Focus Group Discussions
- In-Depth Interviews
- i-Group
- Ethnography
Cauldron Research client's portfolios are: XL Axiata, BMW Indonesia, Permata Bank, Garudafood, A Mild, and many more.
It has been more than 5 years I have stood as an entrepreneur. MKI is my baby.
Our website is in http://www.mki-group.com
Best Regards,
Ardantya Syahreza
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